Existing product development models are solely an organisational matter. They do not take into consideration the whole supply chain and its different actors. We investigate in this paper how Supply Chain Management (SCM) and Viable System Model (VSM) can support and create an effective use of information in product development and hence identify critical linkages in the supply chain. The aim is to introduce VSM as a framework that enable an analysis of company's supply chains and visualize vital inter-organizational relationships that should be integrated in product development.
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